We build reputational capital.
Your reputation is being shaped right now, whether by you, by others or by chance.
Akela helps you take control.
Reputation is formed in the micro-moments. From the employee with the branded backpack offering their seat on the tube to how your CFO presents your vision in a meeting with investors.
Reputation is shaped by what you do and how you behave towards others. Yet most organisations seek to influence reputation only through what they say about themselves. This means, for some, their reputation will be accidental - and, for others, it will be inauthentic, misleading, and even actively detrimental.
Akela designs how others experience you. By doing so, we turn your reputation into an asset: reputational capital..
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What we do
When your reputation is an asset that you actively manage, it can be your biggest growth engine and what ensures your organisation is resilient through a crisis.
Reputational capital can be designed, it can be shaped, it can be measured, and it can be drawn upon in good times and in bad.
Akela takes a whole-system approach to reputation. We look beyond corporate communications to where reputation is really won and lost, helping you to understand what will make a long-term difference.
We diagnose where our clients’ reputations are being formed and then we design, develop and deliver an approach to turn your reputation into an asset that works for you. This will encompass strategy, governance, organisational design, training and strategic communications.
Reputational infrastructure
We build capability in your business, rather than simply adding capacity to your team.
We specialise in:
> Reputational risk, resilience & special situations: helping you understand & mitigate reputational risks through scenario planning, training, crisis communications, and reputation rebuild programmes.
> Organisational design for in-house teams: advising on & developing your reputational operating model so that it’s fit for the challenges that communications teams and the organisations they support are facing.
> Strategic consulting for agencies: supporting corporate affairs consultancies with innovation, product and service development, new business, marketing, tools and technology advisory, and talent development strategies.
Embedded advisory
For a fixed period, we operate as your fractional corporate affairs lead to develop your communications function, create your communications strategy, and lead your day-to-day stakeholder engagement.
We help organisations going through:
> Growth: where you need a communications operating model built to sustain what comes next.
> Change: where your communications function needs to serve the business as it is today and will be tomorrow, not as it was ten or twenty years ago.
> Pressure: where you need an embedded crisis leader to advise on live reputational risks and lead stakeholder engagement through situations that threaten your licence-to-operate.
About Akela Advisory
Akela is a reputation strategy firm, founded in 2026. We work with c-suite leaders, boards, executive teams, and communications principals in financial services, professional services, real estate and private equity-backed businesses to design and develop their reputational capital.
Akela was founded by Ben Monteith, a reputation strategist with experience across financial services, professional services, real estate, and the public and third sectors – from founder-led businesses to global asset managers, government departments and the NHS.
Let’s talk.
ben@akelaadvisory.co.uk
+44 (0) 7341 131 536